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Industry Article courtesy of Keith Nunes at Baking Business

How gluten-free has transitioned from niche to mainstream

Posted December 28, 2018 by Industry Article

Industry Article courtesy of Keith Nunes at Baking Business

KANSAS CITY — A combination of trends continues to give momentum to consumer interest in gluten-free products. Meeting the needs of consumers who have celiac disease or may be gluten intolerant is a primary driver, but consumer interest in free-from products and the adoption of specific eating patterns are two others.

The Kroger Co., Cincinnati, said consumers adopting different eating styles in pursuit of health and wellness will be a growing trend in 2019. Today, the paleo and ketogenic diets are getting a lot of attention, but consumer interest in gluten-free should not be forgotten.

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